It’s one thing to come up with an innovative business idea, and another to have the charisma to convince people to get excited about your vision and buy the idea. A successful entrepreneur requires the ability to combine confidence with warmth, to draw in people into their business, and that’s what charisma is all about.
convince people to get excited about your vision and buy the idea. A successful entrepreneur requires the ability to combine confidence with warmth, to draw in people into their business, and that’s what charisma is all about.
Charisma is about creating an authentic connection with people (a strong client-customer relationship) to draw them into your business and keep them as long term customers or partners. It involves paying more attention to customers rather than numbers.
An expert explains that an entrepreneur needs a team of charismatic people to help in handling business affairs. These people serve as the workforce that supports the business in different aspects, including keeping customers satisfied with products and services, and happy enough to come back.
If you take a close look at the most successful entrepreneurs around you, you will figure out they don’t work alone, but have a team which they lead. Being a person with great charisma, and having like minds in your group would help your business grow in reputation, finance and number of clients.
So how do you grow your charisma to improve your business? Well, scientific research reveals that charisma is 50% inherent, and 50% learned. This means charisma is something you can learn and build on with time if it doesn’t come to you naturally. In this article, we discuss some of the best ways you can grow your charisma to make positive impute on your business.
1. Build your relationship
Clients, investors, and partners may begin to withdraw from your business if they find out they’re just being used. So instead of offering lip services, concentrate on building a real relationship with the people, by showing interest in what they want. Learning to care about the welfare of others would help you create a stronger bond with them.
You can show you care by listening to their complaint, asking questions to help solve problems and paying attention to little details about their interests. Building your relationship with the people in your business also involves helping them grow; this mostly concerns your team members and business partners.
People love to be surrounded by those who encourage, challenge, and help them. When you build relationships in your business, you tend to get a greater insight into what makes your people tick and draw them into activities that align with their passion and interests. This, in turn, makes them more effective at work and allows them to make more authentic input in the growth of your business.
2. Project confidence
For people to buy into your idea, you need to show them you are confident about it and you know what you are doing. People tend to follow passionate leaders who where they are heading to. You can’t just suggest a business idea to a potential investor when you are unsure about what you want to achieve, and how you intend to complete such; there is no way they would invest if you are unable to sell them.
Projecting confidence is essential, not only to market your business but also to carry your team along. As an entrepreneur with charisma, you should be able to infect the people in your business with your enthusiasm, convince them with your beliefs by making them feel more confident in them too. You can only achieve such when you are confident in what you do, and also project that confidence to make people believe in you.
3. Find balance
Having a very low or high charisma can take a certain effect on people’s perception of you as a leader and entrepreneur. For instance, while it is expected that an entrepreneur should be able to adapt to new challenges; a person with low charisma may find it challenging to be as strategic and aggressive with business. On the other hand, when an entrepreneur is too charming and people-focused, you might be perceived as not having the actual skill required to do the job, and just using charisma as a cover-up.
Therefore it is essential to also invest your time and energy in knowing the actual work, as you invest in your confidence and people skills. Try to support the same amount of resources you put into networking and building business relationships, on figuring out solutions to develop your products and services. A balance of both skills is required for business success, and you shouldn’t focus on either of them at the expense of the other.
Just like all other skills of life, entrepreneurship skills take time to develop and understand. We tend to learn more about our business as time goes on and also develop ourselves. Building your charisma is no exception; as vital as it is to your business success, it takes time and conscious effort to grow charisma. And as an entrepreneur that knows the value of appeal in business, you defiantly want to put in that effort to build yourself and team.