How to Start a Lip Balm Business

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As small as it may seem in your handmade skincare shop, lip balm can make a significant difference. It is clear with Chapstick and EOS companies that there is a market for this everyday item.

As the world is becoming more aware of the risks of synthetic ingredients in their cosmetic products, organic, chemical-free, and small-batch skincare companies have seen a significant increase in sales. In this article, you’ll understand not only how to make this recipe at home but also how to brand and market your lip balm to stand out from other homemade sellers.

lip balm

Why is homemade lip balm made?

The biggest advantage of making your lip balm, just like any handmade item, is that you have full control over what ingredients are introduced into your recipe. In their preparations, numerous top companies use petroleum jelly, one element you should steer clear of in any skincare product.

If you have allergic reactions to any ingredients, you can conveniently find a replacement and create a lip balm that feels the same without reacting. There are three primary ingredients in this organic lip balm recipe, so if you are already trying to make your skincare products, chances are you already possess what you need.

Can I sell my homemade lip balm?

Lip balm is deemed a cosmetic according to the FDA Cosmetics Laws & Regulations. Cosmetics do not require permission to be marketed under the FD&C Act. That being said, you will be placing your products in the ‘drug’ section if you use a term that indicates your lip balm can heal, help treat, or be a remedy in your product name, on your label, or on your online shopping page description. This requires approval before selling.

The instant you hit on a recipe you love and explain your finished product in a manner that keeps it in the ‘cosmetic’ section, you can sell it online, in person,  any way you can think of. Handmade lip balm is exciting to experiment with, quick to produce, and has a reasonable profit margin; nearly everybody uses lip balm, so irrespective of niche, it’s sure to fit into your target market.

Why do you explicitly sell natural lip balm?

In general, natural care products are projected to increase 10 percent by 2024, and natural skincare is the industry’s fastest-growing sector. We can appreciate technology, the growing use of smartphones, and e-commerce for this increase. Because of such vast consumption of social media, customers are becoming more aware of green beauty in general, coupled with the dangers of synthetic ingredients.

Best organic lip balm recipe to prepare at home 

  • Lip balm making applies: Saucepan, Double boiler, Measuring spoons, Bamboo skewers, Pipettes, and Glass droppers.
  • Organic lip balm ingredients: Organic beeswax,  Organic shea butter, Organic coconut oil, Non-GMO vitamin E, and Organic essential oils.

Since lip balm is applied to an area of the body that allows it more comfortable to eat (as well as absorb), purchasing a balm that is guaranteed to be free of parabens, phthalates, fillers, flavours, and colours is essential.

In addition to the health and safety reasons for selling organic lip balm, very loyal patrons who prefer to shop small are usually clients who are committed to natural living.

How much is the cost of making lip balm

Organic lip balm does not cost that much. It can cost around thirty cents to produce a tube. You can’t only purchase recipes to make a tube of lip balm. You can expect to spend approximately forty dollars on your natural ingredients that will end up being enough for several hundred tubes of lip balm.

The actual cost comes down to your marketing choices:

  • The target audience
  • The kind of packaging that would inspire your customers to purchase
  • The way you intend to print your labels
  • The unboxing experience that you want to deliver

Natural lip balm recipe:

  • Fill the saucepan with little water from the tap
  • Position your double boiler, ensuring that a portion of the bottom is adequately heated on top of the saucepan
  • Put three Tbsp of organic beeswax, 1 Tbsp of organic shea butter, and 3.25 Tbsp of organic coconut oil in the double boiler
  • Place the pan on your hot plate or stove and turn on as little heat as possible, waiting for the ingredients to melt. Remember that it can take half an hour or more to do so. While the ingredients will melt faster at a higher temperature, the potential benefits of the organic ingredients will be weakened, and plastic lip balm containers will melt or leak
  • Stir with a wooden skewer to accelerate the process as it melts. It’s not necessary to stir continuously. A fair estimate is inspecting and stirring about every 5 minutes
  • If all the ingredients are melted, give one last stir until the base is fully translucent
  • Remove from the heat and add four drops of vitamin E. Stir with the wooden skewer again
  • This would be the time to drop them in with specified pipettes for each oil if you include essential oils

Put liquid balm into heat-safe containers depending on your business brand. Balm may be poured straight in when using a tin or pot. Use either a filling tray or a glass dropper when filling tubes until there is around 1/4″ of room left from the top and leave for 5 – 10 minutes to rest.

Load the tube the rest of the way after the lip balm has cooled for a few minutes. This is because it produces a ‘sinking whole’ in the center of your poured balm when it is in a tube while the lip balm is hardening. Until filling full, allowing it rest for 5 – 10 minutes will lead to a more esthetically pleasing product.

You can easily apply the caps and lids to your balm bottle once the balm is hardened—label and seal in compliance with your packaging.

Can you use essential oils in lip balms

Yes! Essential oils are a natural way to add fragrance to your lip balms, bringing great variety to your store, as well as providing endless possibilities for gift collection and providing therapeutic effects.

A few things to note before dropping in your preferred scents:

  • Keep the dilution to less than 2% of the total essential oils
  • Resist using ‘hot’ essential oils (cinnamon bark, spearmint, oregano, lemongrass, etc.) in any cosmetic product
  • Using a reputable source of essential oil to make sure you know you’re receiving and using pure oil.

How to promote your homemade lip balm business

The marketing and branding possibilities for organic lip balm are so enormous that in terms of packaging, fragrances, and price ranges. You only know your audience and what they would be drawn to.

Possible lip balm niches

Women are the critical consumers of natural skincare items, and the type of woman to whom you sell may be drastically different from the kind of woman to whom another sell. The niches below are very common and rising quickly in organic sales:

  • College/Young Professionals: Young people can spend more time and money on items that are beneficial to them and the world through the typical discussion of ‘self-care’ and ‘love yourself first.’
  • New Mommies: Expectant mothers are searching for organic goods that they feel healthy to use around their kids with all-the-craze of natural living, crunchy mommies, and whole groups committed to raising families in chemical-free environments.
  • Mature Women: Women who are later in life are quite a new organic products marketing category. Thanks to social media, seasoned women are now much more informed than ever before that their skin needs non-toxic care. Aging skin has its series of comfort needs, and several women in this age category are now inclined to do research and find the perfect solution.

Lip balm containers

The containers you want to use for your organic lip balm rely mainly on the niche you are attempting to sell to. You’re not going to market a $10 sustainably packed lip balm to a college student successfully, just as you wouldn’t sell an eco-conscious retired person a plastic tube successfully.

Before deciding on your lip balm packaging, think thoroughly about your particular target group and their lifestyle, convictions, and financial condition.

Plastic lip balm tubes

Plastic tubes are the most commonly used lip balm packaging since they can be tossed into a purse or pocket, conveniently applied, and inexpensive. This will be a perfect option if your target market has a budget. Plastic tubes come in several colours, and you can also get oval-shaped containers to make the tubes stand out from other vendors.

Paperboard lip balm tubes

Paperboard (kraft paper) is a recycled commodity that will deliver well with a greater budget for an eco-conscious target market. It has the plastic tube feature, but with a push-up bottom instead of a turn dial. Paperboard lip balm tubes are bigger than the usual lip balm size, so the consumers can expect to pay extra for the added product and quality packaging.

Aluminium lip balm tins

Lip balm tins are the most eco-friendly option of jars. They can be reused in many ways, and the content holds up quite well over time. Aluminium tins come in a broad range of shapes, sizes, and closure forms. They are amazingly more cost-effective than the above paperboard.

Labeling your lip balm

Your labels for lip balm need to be treated as carefully as the actual bottle. Every single detail is either enticing or repelling your consumer.

  • Think of the content when contemplating the specific lip balm labels: A plastic-coated mark can hold up well if used on a tube going into a pants pocket. If your client is going to recycle the bag, a Kraft paper label stands to reason. A pretty obvious label would reveal the colour scheme of your packaging or lip balm within it.
  • Consider font pairings while creating your label that will appeal to your target market. Younger viewers gravitate more towards casual fonts that are sans-serif. A more conventional serif font leans heavily towards the mature crowd.
  • While the FDA does not control lip balm, you do have to meet labeling regulations. The Soap and Cosmetic Labeling publication is a heavily evaluated resource for those in the United States. Nonetheless, laws differ by region.
  • While awaiting legal criteria for your particular country, the following elements are called ‘bare necessities’ when it comes to label details and design: business name, logo, product name, ingredients, directions for use, URL of your website.

Your consumers aren’t just purchasing a lip balm; they’re also buying an experience with you. To sell your lip balm, the very best thing you can do is ensure that your company branding speaks directly to your targeted market.

You should read this and learn – How to Start a Dropshipping Business in Nigeria: Complete Guide


How to make organic lip balms to sell online – diyskincaremomprenuer

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